
Every year, 70% of plastic wastes are dumped into the sea. Most people are unaware of the massive amounts of plastic circling the ocean. In parts of the Pacific Ocean, plastic particles outweigh plankton - the main food source for most fish. Thus, fish accidentally consume these particles. They end up poisoned or on our dinner plates.
Plastics break down into minute pieces and remain in waterways for centuries. The key really is to prevent them from reaching the sea. WWF and BBDO Guerrero hopes that with these print ads featuring disposable plastic objects shaped into corals, people will think twice the next time they pick up a plastic stirrer.